The pandemic has accelerated the digital transformation trend that was already in motion before the blockade. The degree of change can only be understood in time, but the direction of travel can still be clearly understood. This provides a solid foundation for preparing strategies and seizing current and future opportunities. Combining this broad insight with true customer understanding lays the foundation for success after the holiday season. Before analyzing the psychological changes in online shopping, this article begins by identifying two clear trends that marketers need to know now. advertisement Continue reading below
Throughout the rest of this turbulent ghost mannequin effect service year, we conclude with practical tips that you can use to start your business for SEO, PPC, and e-commerce success. Two Key Trends All Retail Marketers Should Know First, the rise of e-commerce. It's worth sharing some stats to explain how exponentially the e-commerce sales surge was. According to the Adobe Digital Economic Index, US e-commerce sales rose 55% year-on-year (year-on-year) to a record $ 66.3 billion in July. E-commerce surged from 15% of total US retail sales in the first quarter of 2020 to more than 30% in the second quarter. The US Department of Commerce reports that this is more than a decade of growth in just a few months.
Amazon sales in the second quarter of 2020 increased to $ 88.9 billion, an increase of 40% compared to the same period last year. With the closure of traditional stores, it was inevitable that e-commerce would regain its slack. However, early data show that recently observed behavioral changes herald a new era of online first shopping. According to Software Advice, 73% of consumers shopping online since the pandemic will continue to do so. Software advice Wunderman Thompson Commerce believes that only 16% of consumers will revert to their previous New Holiday Shopper